For this generation of consumers, beer means flavor. More than seven pints of Bira 91 are enjoyed every second, and as we scale up, we know that besides brewing the most flavorful beers on the planet, we can also make the greenest beers for the planet.
For this generation of consumers, beer means flavor. More than seven pints of Bira 91 are enjoyed every second, and as we scale up, we know that besides brewing the most flavorful beers on the planet, we can also make the greenest beers for the planet.
Bira 91 has a plan to reach zero
We’ll get to
Net Zero
in four simple steps
We’ll get to
Net Zero
in four simple steps
1. Shift to 100% clean energy
Bye-Bye Coal,
Hello Renewables!
The coal train has officially left the station. We are now Zero Coal and all our breweries are fuelled by renewables.
F*** Fossil Fuels.
Go 100% Green.
We will use energy from wind, hydro, solar or bio-fuels to power a majority of our breweries and minimise buying electricity made by burning coal or natural gas.
Powered by the sun, the ultimate source.
By 2025, we will generate 10 MW of electricity from solar panels installed in our breweries – 100% clean, zero emissions!
There’s wind
in our ales.
We will install off-grid wind turbines in our breweries to light-up 50% of our administrative facilities and streets by 2024.
Rolling out the green carpet for nature.
We have over 100 acres of land in our breweries and we are dedicating one-third of it to gardens, ponds and orchards. We are planting 8.4 acres of orchards (trees) of local favourites like Pomelo in Mysuru, Coconut in Kovvur and Mangoes & Guavas in Gwalior.
1. Shift to 100% clean energy
1. Shift to 100% clean energy
Bye-Bye Coal,
Hello Renewables!
The coal train has officially left the station. We are now Zero Coal and all our breweries are fuelled by renewables.
F*** Fossil Fuels.
Go 100% Green.
We will use energy from wind, hydro, solar or bio-fuels to power a majority of our breweries and minimise buying electricity made by burning coal or natural gas.
Powered by the sun, the ultimate source.
By 2025, we will generate 10 MW of electricity from solar panels installed in our breweries – 100% clean, zero emissions!
There’s wind
in our ales.
We will install off-grid wind turbines in our breweries to light-up 50% of our administrative facilities and streets by 2024.
Rolling out the green carpet for nature.
We have over 100 acres of land in our breweries and we are dedicating one-third of it to gardens, ponds and orchards. We are planting 8.4 acres of orchards (trees) of local favourites like Pomelo in Mysuru, Coconut in Kovvur and Mangoes & Guavas in Gwalior.
2. Consume 60% Less Energy
2. Consume 60% Less Energy
Feeling
Hot Hot Hot!
In the brewing process, as we boil malt and hops, more than 15% of heat energy is lost. We are investing in equipment to ensure that we recover all of the surplus heat generated and convert it into reusable energy.
Brewing harder, faster, better and
stronger.
We are improving every small step of making beer. From mill to mash, boil to ferment, filter to pack, we are doing it faster and better, using 20% less energy in the process.
Modernizing the art of making beer.
By deploying todays’ advances in brewing, packaging, automation, AI and advanced robotics, we expect to remove waste, improve efficiencies and reduce energy consumption by 15%
3. Use 50% Less Water
3. Use 50% Less Water
Recycle
100% of waste water is treated and converted into clean water and used for refrigeration, watering trees or generating steam.
Reduce
By reducing evaporation during the brewing process and by using smarter processes for cleaning of equipment and glass bottles, we target reducing water usage by 25% in our breweries.
Reuse
We are building closed-loop processes so that we do not lose water after using it for the first-time and are able to reuse it multiple times, thereby, reducing rest water usage by 250 million litres every year. That’s a billion glasses of water saved.
4. Zero Waste to Landfill
Happy Cows
(and chickens).
Once we take out the liquid gold from barley, wheat and rice to make our beers, we are left with spent grain – rich in protein, fibre and nutrients. Cows and chickens love it, and are the happiest especially when it comes from a brewery that makes flavorful beers. 100% of our spent grain is used for animal feed and some of it is also used to make cups for our offices and events.
Packaging that is beautiful, and green.
95% of the materials that we use to make our beers is recyclable. By 2024, 99% will be fully recyclable.
Cut the Scrap.
We try and recycle any waste generated in the beer making process – broken glass, damaged cartons, wasted cans. By 2024, we commit to send zero waste to landfills across our breweries.
4. Zero Waste to Landfill
Happy Cows
(and chickens).
Once we take out the liquid gold from barley, wheat and rice to make our beers, we are left with spent grain – rich in protein, fibre and nutrients. Cows and chickens love it, and are the happiest especially when it comes from a brewery that makes flavorful beers. 100% of our spent grain is used for animal feed and some of it is also used to make cups for our offices and events.
Packaging that is beautiful, and green.
95% of the materials that we use to make our beers is recyclable. By 2024, 99% will be fully recyclable.
Cut the Scrap.
We try and recycle any waste generated in the beer making process – broken glass, damaged cartons, wasted cans. By 2024, we commit to send zero waste to landfills across our breweries.
2022 : Mysuru goes to Zero
Our flagship Mysuru brewery becomes our first carbon neutral brewery
2022 : Zero Coal
All of our breweries use no coal
2023 : Half-way to Zero
50% of our brewing capacity has zero carbon emissions
2024 : Zero waste to landfill
We send no solid waste to landfillsand recycle everything
2025
India’s first Net Zero beer company
Our path to net zero
2022 Zero Coal
All of our breweries use no coal
Our flagship Mysuru brewery becomes our first carbon neutral brewery
2022 Mysuru goes to Zero
2023 Half-way to Zero
50% of our brewing capacity has zero carbon emissions
We send no solid waste to landfills and recycle everything
2024 Zero waste to landfill
2025
India’s first Net Zero beer company
Our to-do list for the planet is ready.Here’s what you can do to help.
Our to-do list for the planet is ready.Here’s what you can do to help.
Drink more Draft
Not only is draft beer totally fresh and flavorful, it also has the 50% lower carbon footprint than bottles or cans. Our steel kegs are reused over decades. Beer from a keg is chilled just before drinking, saving energy and carbon emissions.
Recycle. Recycle. Recycle
Almost half the carbon emissions come from packaging material. The more bottles and cans you help recycle, the more you help lower emissions. Segregating your waste and recycling everything is the best way to reduce your footprint.
Get Creative
Our cans, bottles, crowns and cartons are beautiful. Most would already call them works of art. Get your creative juices flowing and reuse them - we’ve seen everything from flowerpots to lamp shades to sculptures to even jewellery from our packaging.
Drink more Draft
Not only is draft beer totally fresh and flavorful, it also has the 50% lower carbon footprint than bottles or cans. Our steel kegs are reused over decades. Beer from a keg is chilled just before drinking, saving energy and carbon emissions.
Recycle. Recycle. Recycle
Almost half the carbon emissions come from packaging material. The more bottles and cans you help recycle, the more you help lower emissions. Segregating your waste and recycling everything is the best way to reduce your footprint.
Get Creative
Our cans, bottles, crowns and cartons are beautiful. Most would already call them works of art. Get your creative juices flowing and reuse them - we’ve seen everything from flowerpots to lamp shades to sculptures to even jewellery from our packaging.
